When athletics meets entrepreneurship the results can be game changing. The 2014 SSAC "Starting a Sports Business" panel examines what it takes to start, build, brand/rebrand and grow a leading organization in sports. Panelists will provide unique perspectives on multiple segments of the industry including: apparel, technology, athlete management, media, college athletics, retail, and venture investing. The panel will discuss key parts of the business development including market entry, product development, brand building, financing, IP, business transitions and M&A.