How to give someone a deadline? Should you say 48 hours or 2 days? One year, 12 months or 365 days? How we describe timeframes to customers and colleagues can impact their response. In this video behavioural expert Bri Williams share the science of communicating timeframes.

More about Bri: https://www.briwilliams.com/
More about Just Do This: https://www.briwilliams.com/about-jus...
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