This course has been approved by The Florida Bar for 1.0 hour of General CLE credit including 1.0 hour of Technology CLE credit.

According to a 2015 study by reviewtrackers.com, 83% of clients read online reviews as the first step to finding a lawyer. However, while collecting online reviews is critical, it can be overwhelming and daunting for lawyers who are busy running their practices. Where do you even start? How do you make sure you generate the kind of reviews that will help bring in more business? How do you find the time to even focus on this?

The good news is that it doesn’t have to be that difficult! In this webinar, we’ll discuss the simple strategies you can take to generate and leverage online reviews so that you get more clients and build lasting relationships with existing ones.

Learning Objectives:
**Learn how reviews build loyalty, drive the client experience, and directly boost your firm’s SEO.
**Understand online reviews and how they relate to User Generated Content (UGC.)
**Discover how to leverage your efforts by focusing on review sites that will impact your online presence.
**Improve business operations by leveraging real-time insights to create a continuous feedback loop with your clients.

About The Presenter
MK Getler is the Director of Marketing at BirdEye, a marketing company that helps companies generate positive reviews and improve their online reputation. She leads the charge to increase brand awareness, spark customer engagement, and generate leads. With extensive experience creating content-rich, metrics-driven campaigns for small, medium and enterprise-level clients including law firms and other industries, MK is on a mission to transform the way the world does marketing, one client at a time.