CDFA Secretary Ross is joined by CA GROWN / Buy California Marketing Agreement Executive Director Cher Watte to discuss two CA GROWN campaigns underway.
One campaign is an agrotourism partnership with Visit California to add a Food & Drink section to Tripadvisor’s California Road Trip Republic (https://www.tripadvisor.com/Articles-... ). This allows people to learn about and make plans to visit California Wine Country, family-owned farms and more.

The other campaign, Sound of Good, highlights the sights, sounds and feelings of enjoying California-grown fruits and vegetables. Visit https://californiagrown.org/sound-of-... for more information.