The Indian sneaker wave is on a rise. The industry is expected to get to the size of ₹21,000 Crore. And Comet is one such desi torch bearer of this wave. With a valuation of more than ₹160 Crores, this company is crushing the mass-premium category like noone else. Watch the video to dive deep into this interesting one-year-old startup and learn more about the sneaker space.

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Timestamps:

00:00 - Intro
01:30 - History of Sneaker Wave & Drop Culture
03:29 - One SKU Masterstroke
06:22 - Affordable Positioning
09:01 - Building Cult Communities