Sustainability is an important notion for both franchises and customers today. Many companies add sustainability-related goals to their strategic plans and want their names to be associated with sustainability projects due to the positive connotations of the notion. Therefore, can sustainability be considered only in terms of environmental aspects? What are the dimensions of sustainability? Is sustainability possible without innovation? Will fuel prices rise or using shared transportation methods such as Martı to reduce traffic and carbon consumption produce the expected results? Why the Toyota Way production system is important for sustainability goals? We try to answer all these questions in this sustainability series with the definition of the notion of sustainability and its different aspects.

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