Will Conner landed from Australia at 18 years old and eventually created a brand loved by hat wearers worldwide. People appreciate the small family company for its environmental and ethical practices. Watch as Will struggled to get the brand going and overcame a huge inventory loss at the 1996 Atlanta Olympic Games. When Will started in 1989 he had to fake an American accent and mention Crocodile Dundee to get retailers to understand that he was selling Outback style hats made by his dad in Byron Bay.