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In this episode of the AdBreakers Podcast, Anti and John sit down with Tyler Stephens, co-founder of VisCap Media. Tyler takes us through his journey from starting in the e-commerce world with dropshipping to scaling a video ad agency that works with million-dollar brands. He shares key insights on transitioning from dropshipping to agency life, the power of investing in masterminds, and his approach to creating high-performing video ads. Tyler also dives deep into the challenges of growing an agency, managing a remote team, and why focusing on your best skill is crucial for success. Whether you're an agency owner or in e-commerce, this episode is packed with actionable advice!

Show Notes:

(00:00) Introductions
(01:12) overview of Tyler’s background.
(02:44) Tyler shares his journey from dropshipping to agency model.
(05:01) Transition to content creation for major e-commerce brands.
(08:59) Discussing client acquisition through events and referrals.
(11:24) From 55 employees to a more efficient, remote team.
(20:40) Analyzing ad performance and the importance of testing strategies.
(23:07) Media buying strategies and the challenges smaller brands face.
(32:26) Insights into client retention and scaling with major brands.
(54:04) Tyler’s future plans for VisCap and his personal goals.

🎙️ Podcast Links:

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- Email: [email protected]

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