Vietnam's first banh mi festival was held at the Youth Cultural House in Ho Chi Minh City’s (HCMC) District 1 from March 30 to April 2, 2023.

The festival, which featured 120 pavilions from restaurants, bakeries, and domestic and foreign suppliers, was organized by the Vietnam Tourism Association and the HCMC Department of Tourism.

The organizers are proposing March 24 as Vietnam Banh Mi Day. The term "banh mi" first appeared in the Oxford dictionary on March 24, 2011.