Delivered at GameDaily Connect USA 2019. "Header bidding" for apps has been the talk of the town -- but does it actually work? In this session, we'll share what results publishers (and buyers) are actually seeing from in-app bidding, including impact on ARPDAU and filled supply. We'll also dive into best practices for publishers to correctly test the impact that bidding solutions are having (hint: a real, effective A/B test involves much more than just turning on bidding and measuring ARPDAU). MoPub will be joined onstage by Facebook Audience Network, Uken Games, and GSN Games to share their experiences and advice.

Conrad McGee-Stocks, Growth Lead, Uken Games
Amit Bhojwani, Head of Partner Management, Facebook Audience Network
Brian Truman, Executive Director, Digital Ad Revenue and Operations, GSN Games
MODERATOR: Kavitha Gadde, Head of Strategic Publisher Partnerships, Americas, MoPub