Adire is a resist-dyed cloth produced and worn by the Yoruba people of southwestern Nigeria in West Africa. The Yoruba label adire, which means "tied and dyed," was first applied to indigo-dyed cloth decorated with resist patterns around the turn of the twentieth century.

This video explores the beauty (fashion and style) in Adire at the just concluded Adire Market Week, Abeokuta, Ogun State.

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