Get 15% off your first month with Penji! https://penji.co/pricing/?affiliate=L... 🫶🏻 A lot of people on YouTube are talking about how much money they make as a content creator. But very few are fully exposing not only what their revenue is, but also, what their expenses are, and therefore what their actual take home pay is. I have never shared all those details before - even in my various videos discussing revenue, and expenses - but today I finally am. Today I’m going to expose exactly what my take home pay was as a full-time content creator in 2023 from a business that generated over $500,000 in revenue! Let’s dive into it!


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📕 TABLE OF CONTENTS 📕
00:00 I’ve never shared this before…
00:51 why revenue IS NOT how much you take home
01:29 calendar year vs fiscal year (I know, so businessy)
02:07 my INCOME streams - let’s break it down
03:58 now let’s talk EXPENSES
05:18 sometimes you need to outsource (yes, even you!)
07:27 This was my PROFIT (here’s how we got there)
08:09 now we gotta pay TAXES
10:21 my business’s NET INCOME (after taxes)
10:33 my personal income, explained
11:06 TLDR; my business and my personal income
11:40 why I don’t pay myself ALL the net profit
12:34 okay, but I could pay myself more… why not?
14:47 my ONLY financial advice for you

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// ABOUT ME

Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce YouTube channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out https://www.creatorlymedia.com

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