Are you harnessing the full power of video to bring your brand in the spotlight, generate leads, and build a loyal audience?

In this episode of Called to Action, we deep dive into the latest video marketing strategies—backed by research—that are moving the needle across the full funnel for top B2B brands.

Special guest Dylan Rhudd, Integrated Marketing Strategist at Aimtal, joins your hosts Aimtal Co-Founder & CEO Janet Mesh and Growth Marketing Lead Tucker Delaney-Winn to explore:

📹 The top video content types businesses are investing in to drive leads and sales, from product demos to thought leadership webinars

🎬 How to create an integrated video marketing strategy that leverages long- and short-form content across the funnel

💑 Strategies for humanizing your brand and building trust through video

🏆Case studies of B2B brands that are investing in video content and translating it into the marketing holy grail — conversions

Whether you're just getting started with video or looking to level up your existing efforts, this episode is for you!

Finally, let us know in the comments how your company is leveraging video in 2024.

You've been called to action.

Additional resources featured in this episode:

Aimtal downloadable guide: https://www.aimtal.com/resources/yout...

The Next CMO Book:   / the-next-cmo  

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00:38 Welcome and meet your hosts
12:00 The most popular and effective types of video today (@Wistia)
17:04 Video and the tech buyer journey (@DemandScienceTeam)
20:00 Types of videos to focus on at each stage of the funnel
27:00 Webinars work! Debunking webinar myths (@ON24Inc)
35:50 The power of video at the consideration stage of the funnel
37:45 Examples of B2B companies driving leads with video
39:41 How to make webinars the anchor of your integrated campaigns
44:02 Leveraging video to build thought leadership
50:15 Your final call to action for video content