HEIR is a digital platform that celebrates athletes' legacies through NFTs and they are backed by a few of the NBA's young stars, like Anthony Edwards and Lonzo Ball. They hosted their first annual NFT Jam at OTE Arena in Atlanta and it was a MOVIE. The format was a 2 on 2 "NBA JAM" style tournament that featured some premiere prospects including, Trey Parker, Elliot Cadeau, Coen Carr, Mari Jordan, and more.

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