As the year begins Asim Jofa brings a new two-fold line to his portfolio in the form of these twin collections MAAHRU & NOORIE. Keeping the versatile element in mind Asim Jofa is offering a variety of textures from
delicate paper cottons to rich dull satins spiced up by sassy chiffon and gauzy nets this collection has a flavour of everything.

Noorie Collection | By Asim Jofa

NOORIE will become the rage this season with elegant design aesthetic worn beautifully by Minal Khan giving fresh style goals. Asim Jofa has again struck the right balance of stunning designs with luxe fabrics assuring this collection will be a hot favourite this season.

Maahru Collection | By Asim Jofa
Every now and then our choices, preferences, trends change paving way for experimentation & innovation. Keeping this aspect in mind Asim Jofa has come up with this semi formal line MAAHRU worn by gorgeous Saboor Aly setting the bar high for this genre of clothing. Encompassing all minimal to maximum this collection offers everything in terms silhouette & textures so get ready to start this year with a bang with your new sleek wardrobe.
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