In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, shares her signature KISS Method—Keep It Simple, Sister—a powerful framework designed to help female entrepreneurs simplify their marketing while staying authentic to their values. Melissa emphasizes the importance of building genuine connections with clients and focusing on service rather than "getting." Through the KISS Method, you’ll learn how to streamline your marketing efforts, feel more confident in your approach, and show up as your best self.



02:00 – Melissa's Background: From corporate marketing to building a heart-centered business.
06:15 – The Foundations of Great Marketing: Simplicity, connection, and service.
10:30 – Introducing the KISS Method: Keep It Simple, Sister—making marketing manageable.
13:45 – Serving as Marketing: Shifting from "get" energy to service-focused marketing.
17:20 – How to Show Up Confidently in Your Marketing: Letting go of perfection and staying authentic.
21:30 – Steps for Action: How to meet new people, nurture relationships, and make invitations that convert.
26:00 – Wrapping Up: The importance of staying consistent and making marketing fun again.

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