Learn how to rebrand your cafe to give it a new lease of life and make your coffee shop more popular and profitable. In this video Jimmy is visiting a local cafe called Undrground where he catches up with the owner Amy to discuss the transformation and rebrand of her café, which you might remember as Raw Bar. They discuss why she decided to renovate and rebrand, and how those changes have impacted the business.

A year ago, Raw Bar was a raw treat cake takeaway shop that expanded to offer coffee and healthy lunch options. After sharing the space with a plant shop, Amy took over the entire space and decided to focus more on coffee. This led to rebranding as Undrground, adding a full menu, and redesigning the café. Surprisingly, the entire transformation only cost around $1,000, with most of the work done by Amy's husband and their son handling the branding.

Since the changes, Amy has seen a significant boost in coffee sales and customer satisfaction. In this video Jimmy delves into the challenges, costs, and benefits of renovating a café, offering valuable insights for café owners and coffee enthusiasts alike.

Thanks for watching we hope you enjoy these cafe owner insights.

👩🏻‍🍳Grab a copy of Amy's Cookbook Gather: https://chocdaisy.square.site/product...
📷 Follow Undrground on Instagram:   / undrground_coffs  

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🌐 Website: https://artisti.com.au/

📷 Follow Artisti Coffee Roasters on Instagram: / artisticoffeeroasters

👍 Like us on Facebook: / artisticoffee

🛒 Merch Store: https://spreadshop-admin.spreadshirt....

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↓CHAPTERS↓
[0:00] INTRO
[1:34] History of the cafe
[2:25] Need for change
[2:58] Dairy Free
[3:51] Attracting Customers & Rebrand
[5:15] Cost to remodel
[5:41] Brand & Logo Design
[6:20] Effect on business
[7:17] Words of advice
[8:03] Attracting Baristas
[9:06] Amy's Cook Book
[9:21] FINAL THOUGHTS