On this edition of StartUp Central, Sumita Kareer caught up with Vinay Maheshwari, CEO of The Health Factory. It is a Healthy bread brand that recently raised USD 3.5 million in a seed funding round led by Peak XV's Surge. The new funds will be used to accelerate product development and research and development (R&D) initiatives, enabling the creation of new product segments. The brand aims to penetrate tier-1 and tier-2 cities further to meet the growing demand for healthier bread options. Listen to this conversation.


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