This is a video essay, specifically a K-pop video essay unpacking the commercialization and commodification of soft masculinity within male K-pop idols. This video was created for a final project for a class on Gender that I took in college and I thought it would be cool to share it with you all! What are your thoughts on my analysis, I would love to hear them :)

🍓 chapters
00:00 - 00:09 - Intro
00:09 - 00:59 - Overview of video
00:59 - 01:26 - What is K-pop? What does soft mas
01:26 - 02:12 - What is soft masculinity within K-pop?
02:12 - 03:28 - Summary of theoretical readings
03:28 - 08:13 - Section 1: commodification of soft masculinity
08:13 - 13:11 - Section 2: unpacking western perceptions of soft masculinity
13:11 - 14:48 - Conclusion/Reaction
14:48 - 14:55 - Outro

☁️ resources
Lee, J., Lee, R., & Park, J. (2020). Unpacking K-pop in America: The Subversive Potential of Male K-pop Idols’ Soft Masculinity. International Journal Of Communication, 14, 20. Retrieved from https://ijoc.org/index.php/ijoc/artic...

Elfving-Hwang, J. K. (2021). Man Made Beautiful: The Social Role of Grooming and Body Work in Performing Middle-aged Corporate Masculinity in South Korea. Men and Masculinities, 24(2), 207-227. https://doi.org/10.1177/1097184X20976730

Kim, Gooyong. (2021). BTS, alternative masculinity and its discontents. 10.4324/9781003102489-11.

CONNELL, R. W. (1998). Masculinities and Globalization. Men and Masculinities, 1(1), 3-23. https://doi.org/10.1177/1097184X98001...

Matlon, J. (2022). A Man among Other Men: The Crisis of Black Masculinity in Racial Capitalism. Cornell University Press. http://www.jstor.org/stable/10.7591/j...

🧋 socials
seoul diary insta: florieshaseouldiary
instagram: floriesha_
tiktok: florieshaa

🎧 music videos (in the same order as presented in the video)
   • [K-Choreo 8K HDR] 뉴진스 직캠 'New Jeans' ...  
   • [K-Choreo 8K] 투모로우바이투게더 직캠 '0X1=LOVES...  
   • BABYMONSTER - 'BATTER UP' LIVE PERFOR...  
   • BLACKPINK - ‘Typa Girl’ Live at Coach...  
   • BTS (방탄소년단) 'Dynamite' Official MV  
   • BOYNEXTDOOR (보이넥스트도어) 'Nice Guy' Offi...  
   • ENHYPEN (엔하이픈) 'Bite Me' Official MV  
   • SEVENTEEN (세븐틴) 'Rock with you' Offic...  
   • 지민 (Jimin) 'Set Me Free Pt.2' Officia...  
   • BTS (방탄소년단) 'IDOL' Official MV  
   • TXT (투모로우바이투게더) 'Sugar Rush Ride' Off...  

🍰 about mee
name: floriesha
age: 23
mbti type: INFJ-T

*I do not own any of the music or videos used in this video. All credits to the owners*