How to Bootstrap to $26m (Lemlist), Add $100k Revenue Fast (RB2B), and Grow PLG Fast (Product Led)
Nathan Latka Nathan Latka
28.9K subscribers
126,059 views
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 Published On Aug 19, 2024

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17:25 Lemlist hit $26m revenue, $10m profits
19:33 See how he got the emails of all 1,202 comments on his last linkedin post? 
21:29 5 part framework you must follow to get 100,000 views on your Linkedin Post
24:31 The 6 day Email + Linkedin Chat sequence that gets a 27% reply rate
24:55 5 segments you must include in cold emails in 2024 to actually get new customers

RB2B CEO:
34:48 RB2B Added $100k MRR in the last 30 days
38:01 Here’s the math behind our 100% free product launch
41:01 We made our pricing free, then $99/mo with 30 day trial. 8.2% of trials convert - 3% above industry standards!
42:51 I built on my Linkedin brand through thought leader ads - we pay $0.43 per click and $40 per new signup

ProductLed CEO:
50:34 Case Study: 3 changes we made to pricing that increased signups from 1,000 per quarter to 2,500 per quarter
53:18 Follow the Mario Model for deciding what to put in your free plan - don’t make the “Dragon” mistake.
54:52 Secret benefits of PLG: $5,000+ per month in upgrade revenue

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