Today in First Time Founders, Ed speaks with Jordan Taylor and Edith Cooper from Medley, an online platform for group-based leadership development and coaching. They discuss how they dealt with funding challenges and pivoted their business, the importance of mastering “soft skills”, and the struggles and joys of being a mother-daughter team.

Timestamps:
00:00 - Ask Prof G: What's a piece of advice for those starting companies with family?
03:12 - Welcome to First Time Founders
04:15 - What is Medley and what inspired its creation?
06:41 - Edith, why did you join Jordan?
08:17 - How does the lessons work at Medley?
09:24 - Is Medley providing skills that are missing in big industries?
11:13 - Have soft skills been undervalued throughout history?
13:11 - How does Medley teach soft skills?
16:06 - Was starting a company your primary goal?
17:39 - What are some highlights and struggles Medley went through?
22:51 - What's the main takeaway of creating and running a company with your daughter?
26:00 - What has the daughter-mother duo experience
been like for you so far?
28:32 - Has Medley put stress on your mother-daughter relationship?
31:08 - Did you have the skill to separate personal and professional lives before Medley?
36:31 - Have you learned anything about motherhood while running Medley with your daughter?
40:59 - Have you established boundaries between work time
and personal time?
43:47 - How can companies make meetings more productive?
44:27 - Is working remotely underrated or overrated?
44:40 - How can employee success be measured?
45:10 - Is your decision-making driven by intuition or data?
46:02 - How important is the implementation of DEI?
47:56 - Should political opinions be allowed in the workplace?
49:10 - Any advice on how to be a good daughter?
50:01 - Any advice on how to be a good mother?

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