What's it like to sit on the opposite side of the table during a sponsorship negotiation? What are the mistakes that athletes make when they put their proposals together, and what can be done to flip the script so sponsors come to athletes instead of the other way around? After 12 years of working with athletes at Red Bull, I'm sharing everything that I learned about the best (and worst) ways to build a healthy partnership with ANY potential sponsor.

In this video, we talk all about sponsorship from the perspective of someone who has been the main point of contact for athletes and their sponsors. Learn the mistakes that athletes make when they put sponsorship proposals together, and how you can set yourself up for success so that companies come to you.

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