Paris is a hot mess over the Seine, and it’s not just about the $2.2 billion spent cleaning it up for the Olympics. Join me as we dive into this mess and uncover why the state of the Seine is a perfect metaphor for your business!

In this video, I’ll connect the dots between Paris’s polluted river and the “Broken Windows” theory. Tolerating minor issues in your business can lead to a full-blown disaster. I’ll show you how to avoid turning your company into a cesspool of low standards and how to attract and keep high-value clients who elevate your business.

Timestamps:

00:00 - Paris Poop Protesters and the $2.2 Billion Cleanup
00:14 - Toxicity of the Seine and Its Implications
00:36 - The “Broken Windows” Theory
01:04 - Giuliani’s Zero Tolerance Policy
01:22 - Applying the Theory to Business
02:03 - Impact of Poor Client Quality
02:13 - Why 28% of MSPs Are Not Profitable
02:37 - Consequences of Tolerating Low-Quality Clients
02:56 - Attracting and Retaining High-Value Clients

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