How would you like to create social media content that consistently went viral? Content that would build you a massive audience and following? Content that would generate voice over opportunities for you? Content that would open the door to alternative income streams as well?

That's exactly what Tawny Platis has done. She's build a YouTube channel with over 82,000,000 views. She has hundreds of thousands of followers on both Instagram and TikTok. Her videos consistently generate millions of views.

In this interview with Marc Scott, she shares a lot about her strategy and creative process. Offering countless tips for the enterprising VOpreneur who is looking to leverage social media to level up their marketing.

CONNECT WITH TAWNY PLATIS
Tawny Platis Website - https://www.tawnyvoice.com
Tawny Platis on Instagram -   / tawnyplatis  
Tawny Platis on YouTube -    / @tawnyplatis7866  
Tawny Platis on TikTok -   / tawnyplatis  
Tawny Platis Facebook -   / tawny.platis  

Marc Scott on Instagram -   / marcscott  

RESOURCES FOR VOICE ACTORS

* The VOpreneur Guide to Testimonials
Visit https://vopreneur.com/testimonials

* Get an instant $25 credit when you sign up for VoiceZam
Visit https://voicezam.com/marcscott

* For voice over services:
Visit https://marcscottvoiceover.com

* Want VOpreneur Swag?
Visit https://teespring.com/stores/vopreneur

* Join the VOpreneur Facebook Group
Visit   / vopreneur  

EVERYDAY VOPRENEURS IN THIS EPISODE

* Thanks to "Uncle Roy" for production assistance!
Visit https://antlandproductions.com

* Thanks to Christy Harst for VO contributions!
Visit https://christyharst.com

* Thanks to Krysta Wallrauch for VO contributions!
Visit https://krystawallrauch.com

If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://calendly.com/marcscott/free15min

KEY TAKEAWAYS
✅ Find a niche and create authentic content that resonates with your audience.
✅ Adapt to the ever-changing algorithms of different platforms and analyze metrics to understand what works.
✅ The hook in the first few seconds of a video is crucial to grab the audience's attention.
✅ Be genuine and relatable to build a loyal following. 
✅ Expose yourself to good content to improve your own content creation skills.
✅ Building a successful online presence takes time, effort, and a combination of luck, hard work, and talent.
✅ Having a large social media following can open up opportunities for collaborations and monetization.
✅ Be prepared for failures and the need to pivot and rebrand, and understand that success may take time.
✅ Embrace social media as an essential part of being a voice actor and use it to build an audience and differentiate yourself from AI technology.
✅ Even a targeted audience of a few thousand can bring value and opportunities.

00:00 Introduction and Tawny's Viral Success
11:17 Adapting Content Themes
14:07 Understanding Algorithms and Analytics
26:38 Production Process and Quality Content
30:43 The Importance of the Hook
32:09 Attention-Grabbing Hooks in Social Media Content
44:45 Using Nostalgia to Drive Engagement
48:19 Balancing Audience Feedback and Creative Vision
50:10 Building a Targeted Audience for Voiceover Opportunities
54:43 Embracing Failure and Setbacks in Content Creation
58:48 Taking the First Step: Overcoming Hesitation