‪@tiktok‬, with 1 billion+ monthly active users and a presence in over 150 markets, has emerged the #1 app globally for content consumption. As we look ahead to 2024, it's evident this will be a big year for the platform.

The thing they’re driving hardest? Undoubtedly, TikTok Shop.

In a world where people crave entertainment in e-Commerce, TikTok stands out. As a content-first consumer destination, it is fast redefining Social Commerce as we know it.

Join Paul & Verity LIVE from the Social Commerce Summit: London 2024, as they talk to Laura Mallows (Founder @ Mallows Beauty and TikTok Shop legend) and Broghan Smith (Fashion Lead @ TikTok Shop) on the topic.

First, explore how TikTok is revolutionizing the shopping experience with an exclusive deep-dive from Broghan. Hear how to harness the power of TikTok Creators and where the big opportunities lie for 2024, before discovering case studies from Victoria Beckham, Pretty Little Thing & Mallows Beauty.

It’s time to uncover the facts, tactics, and insider strategies shaping the fashion & beauty landscape within TikTok Shop.

The future of Social Commerce starts here.

Rate & review Building Brand Advocacy:

Apple Podcasts – https://tinyurl.com/bba-duel-apple
Spotify – https://tinyurl.com/bba-duel

Connect with Broghan & Laura:

Broghan’s LinkedIn – http://tinyurl.com/broghan-bba-linkedin
Laura’s LinkedIn – http://tinyurl.com/laura-bba-linkedin