Chinese app design looks weird. But, they work just as well as other apps and websites around the world. Why is that? I mean, it's cluttered, overwhelming for the eyes, and kinda just throws a bunch of things at you. Turns out, beneath the incredibly cluttered user interface lies undeniable psychology.

In this video, I cover why this "cluttered and weird" design is necessary, how physical space correlates with Chinese software design, why Chinese users might prefer mobile over desktop altogether, and how all of this impacts us.

Music
   • Persona  
   • Bossa Sonsa  
   • My Best Friend is a 🐕  

Sources (videos)
   • UX in China: More Is More, Super Apps...  
   • American Tourist Surprises Chinese Gr...  
   • Learn a new culture | Julien S. Bourr...  
   • Why It's So Hard for Meta, PayPal and...  
   • Leadership Speaker Erin Meyer: Low Co...  
   • Chengdu Walking tour, China's Fascina...  
   • Relaxing Night Walk in NEW YORK CITY ...  

Source (articles)
https://digitalcreative.cn/blog/how-c...
  / the-ux-design-of-chinese-and-western-apps-...  
https://www.researchgate.net/publicat...
https://www.ncbi.nlm.nih.gov/pmc/arti...

You're busy, I gotchu
0:00 - So many questions
1:34 - Why is this "weirdly cluttered" design necessary?
2:14 - Why is WeChat's design so powerful?
3:16 - Why do people prefer "super apps"?
4:12 - This is actually good UX?
4:41 - How does Chinese culture influence this?
5:07 - The "combo" experience?
6:12 - How does high-context culture influence this?
6:56 - How does physical space impact Chinese app design?
8:26 - Why mobile over desktop? (mobile leapfrogging)
9:31 - How does this impact us?