In a conversation with Forbes India's Neha Bothra, Noise co-founders, Amit and Gaurav Khatri, talk about how they moved from selling mobile phone covers to hi-tech wearables, such as smartwatches, to remain relevant in a competitive industry. Shifting their focus from outsourcing to manufacturing, the Khatri brothers discuss how they are currently investing in R&D to drive innovation and differentiation. "We are creating technologies and that's a piece that can't be copied," they claim. "There is hardly any Indian brand that owns and controls its entire app database to customise and personalise the experience of a consumer." And now, with audio giant Bose Corp on board as a strategic investor, Amit and Gaurav are confident that their Rs 2,000 crore homebred brand is on the cusp of massive growth. Why? Get the full story on Forbes India Pathbreakers. Tune in now.

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