In this introductory video, packaging expert Lane Flynn launches a series focused on serialization, a vital process for industries such as pharmaceuticals, food and beverage, and consumer goods. Discover the fundamentals of serialization as Flynn provides a clear and concise definition, highlighting how each product is assigned a unique identifier and monitored throughout its lifecycle, from manufacturer to consumer.

Learn why serialization is essential for ensuring product traceability, enabling you to pinpoint the origin of any item in your supply chain. Understand how it helps maintain compliance with industry regulations and safeguards against counterfeiting, ensuring product authenticity and consumer safety.

This video sets the stage for deeper dives into the implementation and benefits of serialization in upcoming installments. Don't miss the opportunity to gain a comprehensive understanding of this critical aspect of modern packaging and its far-reaching impact on your industry.