10 years after Serial, 5 years since Gimlet got acquired, a year since the “Death of Podcasting,” people are always trying to tell us what makes a hit podcast. But if you trusted your ears and your gut, you probably made a better show than the companies that spent millions of dollars on celebrity talent and marketing budgets.

Let Eric Silver & Amanda McLoughlin, co-founders of Multitude, a podcast collective and studio who have been doing this full time since 2018, explain how they made the shows they wanted to make and how that brought in devoted audiences.