START YOUR OWN BUSINESS - A Do-It-Yourself Guide from a CPA-Attorney
Estate Planning California | Rex Crandell Firm Estate Planning California | Rex Crandell Firm
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 Published On May 18, 2024

Now YOU are the Boss, but don't let it inflate your ego. You have more work to do than you imagined.

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Rex L. Crandell
Rex L. Crandell Firm
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Getting Started

1. Conduct a personal evaluation to determine why you want to start a business.

2. Create a business plan:

a. What do we do?

b. How do we do it?

c. Who do we serve?

3. Conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats.


4. Assess how much capital you have available to invest.

5. Discuss your plans with family members to ensure they are behind you.

6. Determine if you want the business to be full-time or part-time.
Committing to Your Business

1. Define the customer “problem” and how your business can provide a solution in a unique way.


2. Determine viability: Is there a market for your service?

3. Identify businesses that are having success today.

4. Will your business be relevant as time passes? How will you adapt?

5. Define your market:

a. Who is your ideal customer?

b. What’s your market size?

c. How easy is it to acquire the customer?

6. Validate your idea by talking to potential customers about it.

1. Select your business name. Perform a corporate name search to make sure your name is still available.

2. Register a domain name and secure social media profiles for the company.

3. Apply for an EIN with the IRS and local or state business licenses.

4. Determine whether the zoning laws allow for home businesses in the neighborhood.

5. Get a PO Box in case you do not want your home address to become your primary business address.

6. Get a separate phone line in case you do not want your personal phone to become your primary number.

7. Decide on a legal structure or business structure and incorporate: Corporation, LLC, or Sole Proprietorship.

8. Get your website up and running.

9. Set up an accounting and record keeping system:

a. hire an accountant,

b. select an accounting system, and

c. select a fiscal year.
Ensuring Sufficient Funds are Available

1. Estimate how long it will take for your business to acquire paying customers.

2. Itemize your living expenses for the first year, at least, and assess where these will come from.

3. Itemize your living expenses for the first year, at least, and assess where these will come from.

4. From this, determine how many months of savings or investment you need to breakeven.

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