Adtech and martech are finally on a crash course — ushering in a new adtech paradigm. As a result, organizations are working with CDPs and agencies to design a more comprehensive customer experience strategy fueled by first-party data.

Join Zachary Van Doren, Senior Director of Alliances, Identity and Adtech at ActionIQ with Nicholas Howe, Marketing Systems Strategy Associate Director at Kepler Group as they discuss how to evolve in the new ‘madtech’ paradigm, and how leading organizations are paving the way.

Go deeper: The New Adtech Paradigm - A Q&A With Kepler Group and ActionIQ https://www.actioniq.com/blog/adtech/

Discover ActionIQ's world-class Acquisition Marketing solution: https://www.actioniq.com/solutions/ac...

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How to Run Acquisition Marketing in Times of Uncertainty: https://www.actioniq.com/blog/acquisi...

How Bloomberg Slashed Acquisition Costs In Months With a CDP: https://www.actioniq.com/blog/acquisi...

12 Acquisition Strategies for Watching the Cookie Sunset: https://www.actioniq.com/library/cust...

Learn more about ActionIQ's advanced CDP solutions here: https://www.actioniq.com/solutions/
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