This week, we're diving into how optics shape reality in media and politics. We chat about the wild attempted assassination on Donald Trump and how this event's reception impacted Trump's optics compared to his rival, President Biden, who’s been struggling in the polls due to his debate performances and public appearances (24:15). We also explore Jonathan Majors' PR strategy post his domestic violence trial, discussing his public perception and the effect of his relationship with Meagan Good. (54:15). And finally we speak about the Euro Finals between England and Spain, (1:04:19)