Published On Jan 2, 2024
Become a more confident negotiator by building a strong back-up plan. The key to success is knowing what your best and worst alternatives to an agreement are. Having a strong best alternative (BATNA) empowers you to walk away if necessary. And knowing the worst outcome of walking away (WATNA) helps you make strategic decisions during negotiation discussions. Learn how to set BATNAs and WATNAs in this instructive video by leadership and communication skills trainer, Eleanor Shakiba.
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