In this video we share with you a selection of 30 of the most effective psychological tricks that you can start applying today to increase your business sales: http://bit.ly/30B7ahX

Download PDF with the 30 psychological tricks to sell more: http://bit.ly/2XMhzW5

HOW TO SELL MORE WITH PSYCHOLOGICAL TRICKS:

1. First convince and then make an irresistible offer.

2. Generate a feeling of scarcity of product or time so that the client feels that they must buy soon.

3. Reciprocity: Give value so that the client feels that they owe you something and buy from you.

4. Authority: people buy more if recommended by people with knowledge and experience on the subject.

5. Consistency: Make the client make small decisions before making a big purchase.

6. Sympathy: Clients are more easily influenced by people they like.

7. Social proof: People are more likely to make a decision if they see that other people with similar characteristics have already made it.

8. Start negotiations by going up. Customers will generally look to get a better price than the one you initially offer.

9. Use decoy prices to make the most profitable price more attractive.

10. Olfactory marketing: Businesses use smells for different purposes. For example, the smell of hot bread and the smell of coffee awaken the appetite and we tend to buy more when we are hungry, so supermarkets strategically place a coffee shop in a place with a high flow of people looking for this effect.

11. Place the most profitable products at the customer's eye level.

12. Make your product look into the customer's eyes.

13. Use music to influence the pace of purchases.

14. If you sell cheap, put the products in piles and a little disorganized.

15. Use psychological prices that create the perception of being cheaper.

16. Use lighting to create a perception of freshness or elegance.

17. Put the price of the product into perspective. The brain doesn't know what is cheap or what is expensive, so a good strategy is to explain the price of the product in relation to other expenses.

18. Make the customer feel that the product is already theirs.

19. Use metaphors and stories. If you want the customer to focus their attention completely on you, use the words: "Let me tell you a story..." Human beings love stories, which is why it is very effective to use them to communicate our value proposition.

20. Ask questions that have an affirmative answer.

21. Generate expectations and surprise.

22. Create designs inspired by nature.

23. Identify the hot spots in your business and take advantage of them.

24. Personalize the interaction with the customer.

25. Loss aversion. People don't like to lose, so it works very well to show the customer discounts in terms of savings.

26. Ease and speed. The easier and faster the purchasing process in your business, the higher the conversion rate.

27. Colors. Humans associate colors with concepts, so you must make sure to use colors that convey the essence of your brand.

28. Make your customer feel exclusive.

29. Free shipping. The appearance of unexpected expenses is one of the main reasons why customers abandon an online purchase; therefore, you should consider a free shipping policy to increase conversion rates.

30. Zero risks. Satisfaction guarantees and return policies are two of the factors that most influence the purchase decision, and this is because the human brain always seeks to feel comfortable and safe. The less risk your customer feels when buying, the greater the possibility of making the sale.

Sources and references:

1. Pricing strategies that can boost your business sales: http://bit.ly/2t0KY2k
2. Psychological tricks that Amazon uses to sell more and
make more money: http://bit.ly/2GbrA9y
3. Psychological tricks that sellers use to score a goal: https://bbc.in/2JG9f5t
4. Psychological tricks to sell more: http://bit.ly/32riZsB
5. This is how cereal boxes hypnotize consumers: http://bit.ly/2XR0Tg6

More tips for entrepreneurs at https://www.negociosyemprendimiento.org

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