Welcome to A Well-Designed Business® Podcast! I hear from designers all the time who want to start online businesses on the side. And while it’s easy to understand why this is appealing—creating some passive income and diversifying your revenue—the truth is that I usually see this as a distraction. My advice is almost always to stay focused on what you’re doing now instead of chasing a new business or a new idea.

And in most cases, I stand by that. But my guest today, Angie Viehman, specializes in helping women entrepreneurs start more strategic online businesses—ones that don’t distract or derail, but instead complement existing businesses by targeting current and past clients. Today, she’s here to share how to do it

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