In this conversation, CSTMR’s Rory Holland and Alloy Lab’s Jason Henrichs begin by discussing the Fintech House experience at SXSW, and the importance of attending events like this. Jason then gets into the purpose of Alloy Labs as a consortium of community banks, and highlights their focus on innovation. He shares his insights on the future of banking and fintech: how they are merging, and how financial services will embed into other industries. Jason also discusses the challenges in the fintech space, and points out the need for startups to solve real problems. The conversation ends with a discussion on building trust in the financial system, and the importance of authenticity and consistency in fintech.