Matt Ryder: Become a Master of Sales
Honest Marketing Podcast Honest Marketing Podcast
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 Published On Feb 20, 2024

Matt Ryder: Become a Master of Sales

Sales can be a tricky game to navigate, with dozens of strategies and even more potential pitfalls littering the landscape.

But how about we cut through the noise and learn from a pro how to master this field and rise to the top of our sales game?

In this episode we gear up for an insightful and skill-unpacking discourse with Matt Ryder, seasoned expert and CEO of 7th level (https://7thlevelhq.com). Matt shares his journey from the military to sales, a transition as unexpected as it was fruitful.

We dive into big no-nos of sales like assumptive language, and the magic of effective scripts. My conversation with Matt Ryder was a real eye-opener, laying out not just the strategies to do sales right, but also underlining the common pitfalls to evade. Matt's real-world examples backed by data reframe the entire sales process into a powerful system that everyone can plug into.

From NEPQ (Neuro-Emotional Persuasion Questioning) sales method to the nuances of communication, this particular episode has a lot to offer for both beginners and seasoned salespeople.

So hold off on your assumptive tendencies and tune into this episode for some real sales wisdom straight from a man who's worked this game from different angles. It could very well be the edge you need in this competitive marketplace.

Specifically, this episode highlights the following themes:
✅ Evolution and adaptability in sales techniques
✅ Effective use of scripts and steering conversations towards desired outcomes
✅ The applicability of the NEPQ sales process regardless of the industry

Link from this episode:
✅ Get to know moreabout Matt Ryder:   / matthew-ryder  
✅ Follow Matt on Instagram:   / realmattryder  
✅ Learn more about 7th Level: https://7thlevelhq.com

Want to give your podcast the boost it needs to stay ahead of the competition? Check out https://honestpodcasts.com and take the first step toward achieving your podcasting goals!

And if you have a guest in mind who you think would be a great fit for this show, drop me a line at [email protected].

==== Time Stamps ====
00:00 - Introduction
00:29 - About Matt Ryder
03:28 - Transitioned from non-sales role to sales force
12:35 - Streamlining sales pitches across various industries is straightforward
13:23 - Sales approach: adjust tone for individual clients
19:34 - Guiding prospects by asking connecting questions effectively
21:36 - People complain, then seek solutions for problems
27:33 - Experienced coach emphasizes discipline in providing answers
28:14 - Can't give useful feedback on your funnel
33:52 - Confusion in communication and assumptive language
36:53 - Understanding questions and staying on track in sales
41:08 - Mastering sales is like playing 4D chess
42:13 - Guide to understanding and improving vocal modulation
48:02 - Role-playing: Selling a vacuum cleaner
51:32 - Sales technique: emphasis on problem awareness
56:39 - Takeaway

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