Music:
Come to Me music by Miguel (maserantes) lyrics and vocals by Debra
  / daghope  

The Market-Basket is a short-term project that is implemented in existing semesters, to allow non-mobile students a more global orientated learning experience. Initiated by lecturers of the Hogeschool van Amsterdam, Business Academy Aarhus and the University of Southern Indiana, it focuses on an international marketing comparison, and is performed by virtual student teams.
This semester's International Market Basket Analysis Project offers a collaboration between student teams on products typically found on a breakfast table.
The learning objectives of this collaboration include experiencing cross-cultural cooperation and getting a better understanding of the application of marketing principles to more than one country. This is done by informing each other and comparing a selected number of products. Over a limited period of time the Danish and Dutch teams work towards their papers. Afterwards a matching Danish multimedia design team will be responsible for presenting the results in the online market-basket museum, with a focus on storytelling.
On the website of the project: http://marketbasketmuseum.org/ you can find scans of selected international articles on this project, giving you details on the educational internationalisation aspects.