Personalization is the key to cold emails that work — but SO many people get personalization wrong. From small mistakes to a fundamental misunderstanding of the "personalization" that sells, if you don't get this right you won't get a conversion rate anywhere close to what you want.

In this video, we'll go over 4 cold email personalization mistakes you're making — and might not even realize it. We'll also cover the fixes to send better cold emails.

In this video we reference the following GMass features as well:
https://www.gmass.co/blog/mail-merge-...
https://www.gmass.co/blog/auto-follow...
https://www.gmass.co/blog/ab-test/
https://www.gmass.co/blog/recurring-a...

And for more on GMass, here's what makes it different from every other email platform out there: https://www.gmass.co/blog/what-makes-...