ViiV Healthcare won the Most Valuable Digital Patient Engagement Award at Reuters Events Pharma Awards 2024 for their program focusing on empowering people living with HIV across Europe. Their direct-to-patient initiatives, developed with extensive community involvement, significantly improved patient engagement and health-related quality of life.

Jane Saunders, CX Transformation Lead Europe at ViiV Healthcare sat down to share more about the project with Richard Blyth, Chief Marketing & Product Officer at Sciensus, who sponsored the Most Valuable Digital Patient Engagement category.

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