The Key Principles:
1. Don't repeat Properties
2. Eliminate redundant work with Relations and Rollups
3. Make good use of the Title Property

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Chapters:
0:00 - Intro
0:45 - The example database
1:20 - 1. Don't repeat Properties
5:43 - 2. Eliminate redundant work by using Relations and Rollups
11:37 - 3. Make good use of the Title Property
14:02 - What to learn next