How to get clients lining up to do business with you.

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Daniel recently spoke at ATOMICON, one of the biggest marketing conferences in the UK. Here's a replay of that event.

The Oversubscribed method by Daniel Priestley is a business strategy designed to help companies generate more demand than they can supply, effectively creating a situation where their products or services are oversubscribed. This approach is outlined in Priestley's book "Oversubscribed: How to Get People Lining Up to Do Business with You." Here's a breakdown of the method:

1. Understanding the Market Dynamics
Scarcity and Demand: The core idea of being oversubscribed is to create a scenario where demand exceeds supply. This involves creating scarcity or the perception of scarcity around your product or service.
Target Audience: Focus on identifying and understanding your ideal clients or customers who are most likely to value what you offer. This allows you to cater specifically to their needs, making your offering more attractive.

2. Building Anticipation
Engage Early: Start building relationships and engaging with your audience well before you launch a product or service. This creates anticipation and builds momentum.
Pre-Selling: Consider offering pre-sales, early-bird discounts, or exclusive deals to build excitement and secure commitments from your audience before the official launch.

3. Create a Clear Offering
Simple and Clear: Ensure that your offering is clear, simple, and easy to understand. Your audience should immediately grasp what you're offering and why it's valuable.
Value Proposition: Emphasize the unique value your product or service brings. Highlight the benefits and outcomes that set your offering apart from the competition.

4. Control the Supply
Limit Availability: Deliberately limit the availability of your product or service to create scarcity. This could mean offering a limited number of spots, limiting production, or setting a specific time frame for availability.
Batch Releases: Consider releasing your product or service in small batches to maintain ongoing demand and excitement.

5. Communication and Marketing
Storytelling: Use compelling storytelling to communicate the value of your offering and to build an emotional connection with your audience.
Social Proof: Leverage testimonials, case studies, and endorsements to build credibility and trust with your audience.
FOMO (Fear of Missing Out): Use marketing tactics that create a sense of urgency and scarcity, such as countdown timers, limited-time offers, or exclusive bonuses.

6. Efficient Delivery
Deliver Excellence: Ensure that once customers commit, you deliver an outstanding experience. This reinforces their decision and increases the likelihood of repeat business and referrals.
Feedback Loop: Collect feedback from your customers to refine your offerings and address any issues promptly. This helps to maintain a high level of customer satisfaction.

7. Scaling Up
Refinement and Optimization: Continuously refine your process, optimize your marketing, and improve your product or service based on customer feedback and market changes.
Expansion: Once you've successfully created an oversubscribed environment for your initial offerings, consider expanding by launching new products or services using the same principles.

8. Creating an Ecosystem
Community Building: Build a community around your brand. Engaged customers who feel like part of a community are more likely to become repeat buyers and advocates for your brand.
Long-Term Relationships: Focus on building long-term relationships with your customers rather than just making a sale. This fosters loyalty and can lead to sustained success.

Summary

The Oversubscribed method revolves around creating high demand through strategic marketing, clear value propositions, limited supply, and outstanding customer experiences. By building anticipation, controlling supply, and delivering excellence, businesses can create an environment where customers are eager to buy, leading to a situation where demand consistently exceeds supply.

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