Think And Grow Rich, Chapter 9, Persistence, the sustained effort necessary to induce faith, which is the eighth step toward riches.

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Persistence is an essential factor in the procedure of transmuting desire into its monetary equivalent. The basis of persistence is the power of will. Willpower and desire, when properly combined, make an irresistible pair. Men who accumulate great fortunes are generally known as cold-blooded and sometimes ruthless.