This is a BCG case interview walkthrough with Edward Collinson (incoming-Bain) and Jenny Rae Le Roux (ex-Bain). The case is an interviewee-led case using the Profitability framework.

If you're curious to see how an expert drives a full case from start to finish, you're in the right place! You can even pull out a pen and paper and do the case alongside Ed and Jenny Rae.

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