WM Branch British Science Association Annual Lecture. Oct 2013

Geologists are increasingly being encouraged to present their work to the wider public, and even to advocate more directly its policy dimensions. Yet how can we do that when, for most people, geology is about 'stones' and stones are 'boring'?

This talk will explore how geoscientists can access the public and policy-makers in a myriad of ways, ditching 'geo-facts' for 'geo-culture' and switching from traditional communication methods to new alternative media.