Today we will discuss Introduction to fundamentals of marketing which is studied on bbs 2nd year marketing notes, in this video we will discuss the various concepts of marketing.

Table of Contents
Unit 1: Introduction to fundamentals of marketing
Meaning and Definitions of Marketing,
Business-Oriented Marketing Concepts & Business Practices,
Production concept,
Product concept,
Selling concept,
Modern Marketing concept,
Social concept,
Holistic concept,
Emerging Concepts in Marketing,
Direct Marketing,
Quality Marketing,
E-marketing,
Relationship Marketing
Green Marketing,
Marketing-Mix Meaning,
Marketing-Mix components,
Implications of marketing mix,


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