In this episode of B2B Marketing Methods, host Terri Hoffman, CEO of Marketing Refresh, interviews Hunter Holtshopple, the Marcom Manager for the Evaluation Business Line at SLB. They discuss his varied career path from a mechanical engineer to a marketing and communications leader, as well as the strategies SLB employs for effective B2B marketing.

Topics include the evolution of SLB’s brand, the importance of combining technical expertise with traditional marketing skills, leveraging AI, and the value of trial and error in marketing. Hunter also shares insights about his podcast 'Beyond the Reservoir', and how SLB’s marketing efforts are adaptable to meet both technical and customer needs.

Topics Discussed:
- Hunter's Career Journey and Role at SLB
- The Importance of Technical and Marketing Synergy
- Learning and Adapting in Marketing
- The Birth and Impact of the Podcast
- Engaging at Trade Shows and Conferences
- Leveraging AI in Marketing
- Accountability and Communication in Marcom

To learn more about Hunter Holtshopple, connect with him on LinkedIn at:   / hunter-holtshopple  

To connect with Marketing Refresh, visit: MarketingRefresh.com

Chapter Summary:
00:00:00 Introduction and Hunter’s Role at SLB
00:03:00 Hunter’s Unconventional Career Path
00:06:52 The Intersection of Technical and Marketing Skills
00:10:22 Internal Collaboration and Content Strategy
00:13:22 Evolving Company Strategy and Brand Alignment
00:17:42 Hunter’s Approach to Learning Marketing
00:20:42 Challenges and Benefits of Trial and Error in Marketing
00:23:17 The Origin and Impact of Hunter’s Podcast
00:27:57 Company Culture and Trade Shows
00:32:02 Engaging the Audience at Trade Shows
00:35:20 Creative Solutions in Marcomm at SLB
00:40:17 AI Tools in SLB’s Marcomm Strategy
00:44:09 Accountability in Marketing at SLB
00:48:27 Rapid Fire Questions and Final Thoughts