"The Fan Matrix: Understanding the Diverse Fan Engagement in Sports"

In this episode of Path to the Pros, we're thrilled to welcome Nancy Elder, an accomplished leader whose 25+ year career has been defined by driving innovation, transforming teams, and delivering growth across some of the world's most competitive industries.

Now serving as the Chief Communications Officer for the New York Mets, Nancy has previously held pivotal roles at JetBlue Airways, Mattel Inc., DAZN, Mastercard, and GE, where she's navigated high-stakes challenges.

Join us as we explore the evolving landscape of sports fandom with a deep dive into different fan behaviors, preferences, and motivations transforming how teams, leagues, and brands connect with them.