Published On Dec 20, 2023
The great brand we're looking at today is Geumjigae Restaurant.
It was the first Korean meat restaurant to be selected for the Michelin Bib Gourmand.
BTS Vice Chairman Jung Yong-jin's favorite restaurant.
Geumjigye Restaurant is
How they built their brand from a street vendor to a three-story building
and how they branded and marketed it.
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