World-renowned choice expert Sheena S. Iyengar explores the psychology behind decision-making and innovation. In today’s increasingly dynamic world, how can we choose with confidence? And how can we think and act creatively when options seem to be endlessly proliferating, as new tasks and opportunities vie for our attention? Professor Iyengar’s work provides insights into the common mistakes we make when facing decisions and presents lab-tested solutions for getting the most from choice.